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THE SCIENCE OF COMMUNICATING WITH BUSY PEOPLE
We will learn the science of writing so busy people will read and understand our messages. Everyone is busy. That’s why we skim our emails, texts, forms, and mail. We will learn the practical cognitive science of communication and the six principles it generates. In addition to increasing the effectiveness of our messages, these principles make our communications kinder by being more respectful of busy readers’ time. The session will involve activities, polls, and interactivity.

This session will:
- Illustrate that we don’t carefully read practical communications (emails, texts, forms, and mail). We skim. This has surprising implications for how we should write.
- Provide an actionable checklist for participants and their teams to be more effective writers.

Jul 15, 2021 09:30 AM in Pacific Time (US and Canada)

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